FRACTIONAL CMO FOR MIDWIVES & BIRTH CENTERS
You became exceptional at catching babies and caring for patients. You shouldn't have to become a marketer too.
You became exceptional at caring for patients. You shouldn't have to become a marketer too.
I'm the fractional CMO built specifically for midwifery practices and birth centers — filling your schedule with the right patients and growing your revenue, without the cost of a full-time CMO.
"You can't grow a booked-out practice and be the marketing department at the same time."
You didn't become a midwife to spend your one night off this week fighting with a Canva template or figuring out how to build a Facebook ad. You need to get that off your mind — not just off your plate.
Or maybe it's not you — maybe you've got a team member throwing up a random Facebook post here and there. And if you're honest, you're not actually sure what strategy would get you the number of births — or new patient appointments — you want on the calendar each month. Right now, your marketing feels more like throwing spaghetti at the wall than a predictable, new-patient-generating machine.
That's not a you problem, or a them problem. It's that no one has built you a real system — one made for birth work specifically, not recycled from a template designed for HVAC companies.
The Booked Out Practice Method™
My framework for taking a midwifery practice or birth center from sporadic to fully booked — the same system that's helped multiple birth centers and midwifery practices increase their revenue and get booked out. It's not one-size-fits-all. Every practice starts in a different spot: some need more well-woman patients, some need more births on the calendar, some need both. I build the exact mix of these five levers around your specific goals, not a fixed package everyone gets the same way.
Get Found
Get Found — Local SEO + Google Business Profile optimization, so the right women find you first.
Get Chosen
Get Chosen — A reviews engine that's automated and makes you the obvious choice.
Get Clicks
Get Clicks — Google & Meta Ads in front of women actively searching for the exact care and services you provide.
Get Patients
Get Patients — A seamless new patient acquisition funnel that gets leads and patients booking appointments like clockwork.
Get Rebooked
Get Rebooked — Email marketing that turns one-time visits into lifelong repeat patients.
Why Work With Makayla
I found my calling for this work as a patient — pregnant with my first child, walking into a birth center and getting the most attentive care of my life. And then realizing how close I'd come to never finding it. The best experience of its kind in the area, and almost invisible online.
That gap is everywhere in this field: the midwife who catches babies better than anyone in her county, buried on page three of Google behind hospital systems with ten times her ad budget. The birth center with a wait-list-worthy reputation among the families who already know about it, and no way for the families who don't to ever find it. If you've built a practice that genuinely changes how people experience birth, and your online presence doesn't prove it, that gap is quietly costing you patients who would have chosen you — if they could find you, or trust what they saw before they ever picked up the phone.
I've spent over 10 years in marketing — today as founder of McRorie Marketing, including 7-8 years running my own marketing coaching and consulting practice, and more than four of those years as Marketing Director and Marketing Manager inside birth centers specifically — not consulting from the outside, but running the actual day-to-day marketing function. As Marketing Director at Haven Women's Health & Birth Center, I built their marketing from launch to over $1M in sales in the first 12 months — owning the full omnichannel strategy across paid and organic social, email, SEO, and CRM, building the lead-generation funnel end to end, and directing the community partnerships and tours that turned strangers into booked patients. Every piece of that ran against HIPAA compliance standards, because in this field, "it converts" and "it's compliant" both have to be true at the same time.
I start a step earlier than a designer or a generalist agency. As a fractional CMO, the website — or the ad, or the email — isn't the project. It's one piece of a strategy built specifically for how women choose a midwife or a birth center: the words that make the right patient feel like she's found the right provider, and the path from "just researching" to "booked."
I've been on both sides of this exact decision — the patient deciding whether to trust you with the biggest moment of her life, and the marketer who has to make the case for why she should. That's the lens I bring to your practice: not just whether your marketing looks professional, but whether it makes the right patient stop, trust you, and choose you.
The Results Speak for Themselves
"When Makayla came on, Haven had a handful of clients and a big vision — we needed someone who could actually build the engine to fill it. In 18 months we went from a handful of patients to 50 birth center clients a month and grew our revenue 3-4x. But honestly, what makes her different isn't just the results — she's genuinely one of the easiest people I've ever worked with. She just gets it done, and treats Haven like it's her own business. If you're a practice that wants way more revenue and patients, hiring Makayla is a no brainer."
— Mallory, Executive Director, Haven Women's Health & Birth Center
"Before I hired Makayla, I had a dream of opening a home birth practice — but no real plan for how to actually fill it. She built my brand from scratch, designed my website, and set up a consult funnel that turned strangers into booked clients. Using her Booked Out Practice Method — getting me found on Google, chosen over other local midwives, and booked through a real patient funnel — we went from a brand-new practice to fully booked for December, January, and March due dates in just a few months. I'm a Certified Nurse Midwife, not a marketer — Makayla gave me a cohesive brand and helped me get more patients right away, so I could focus on what I do best: catching babies."
— Casey Hartell, DNP, CNM, WHNP, Owner, Wild Moon Midwifery
"Directly responsible for much of our growth, visibility, and momentum, with an immediate and sustained impact on the business. Merged strategy with hands‑on execution—strengthening website conversion, refining our client funnel, and running campaigns that drove measurable growth.”
— Justin Fawson, COO, Haven Women's Health & Birth Center
What's a fully booked schedule and tripling your income worth to you?
If a single new patient is worth even a few hundred to a few thousand dollars over their relationship with your practice, the math works fast. Most of my clients only need a handful of new patients a month for this to pay for itself many times over — and that's before the patients those patients refer.
I'm picky about who I work with.
Birth centers, midwives, and home birth practices. That's it. I'm not learning your industry on your dime — I know your patients, your buying cycle, your seasonality, and exactly what you can and can't say in an ad about birth — including what's HIPAA compliant and what isn't.
When you work with me, you get a seasoned CMO without the 180K CMO salary — not a 23-year-old marketing agency account manager. And I report on what actually matters: inquiries, booked appointments, and revenue. Not vanity metrics.
Two ways to start
Start with clarity — The Booked Out Pratice Full Potential Plan ($497)
A full diagnostic of your marketing and website — where you'll learn what's working, what's preventing you from hitting your sales and new patient goals, and the steps you can take in the next 90 days to fix it. The entire $497 credits toward The Booked Out Practice Partnership if you decide to keep working together — so it pays for itself the moment you do.
What happens next: After checkout, I'll reach out with a timeline for your audit and a time for us to review it together — plus a copy of your custom plan to keep and reference anytime.
Done for you — The Booked Out Practice Partnership ($5,000/mo)
Done-for-you marketing: I step in as your outsourced CMO and run the Booked Out Practice Method end to end — strategy, execution, optimization, and reporting, built around what your practice actually needs to hit its goals. No guessing, no managing a freelancer, no wondering if it's working. You focus on serving your patients. I focus on keeping your schedule full.
What happens next: You'll pick a time to meet with Makayla. We'll talk through your marketing goals, what's working, and what's not and get all your questions answered. You'll walk away with a clear picture of what it would take to get fully booked, whether you decide to work together or not.
Imagine six months from now.
Your schedule is full. Inquiries come in every week. Your reviews are stacking up. Your ads are working — and you didn't touch a single one of them. You're back to doing what you actually love.
I don't take more than 4 done for you clients on at a time. I currently have an opening for 1 spot open.
If it feels like a fit, let's talk.